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About Us

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Management | Contact Us | Partner With BBA

We measure our success by your success! To be successful in the era of Machine Learning and Artificial Intelligence - you need a partner that enables change by technology and sustains through capabilities, and we’ve got that down to a science.

Our purpose is to build analytics-driven organization by combining the latest techniques with deep industry, functional, and analytics expertise to help clients capture the most value from data.

What? At-scale profitability, powered by dependable and defendable analytics.

We focus our efforts within, and at the intersection of, three key domains: (1) Machine Learning and Microservices, (2) Finance, Treasury and Risk, and (3) Pricing and Profitability. Within, across and at the intersection of these domains, BBA's work focuses on analyzing customer behavior – helping clients develop a deeper understanding of customer attributes, decisions that they choose to make and their impact on risk, profitability and balance sheets.

How? By bringing analytics to life.

We meet our clients anywhere they are in their journey to become data-driven, implement the solution on the sandbox, get clients' buy-in and support 24X7.

Proprietary Database

Our large proprietary database includes datasets from banks, credit unions and other financial services firms from the Americas, Europe, the Middle East and Africa enabling us to directionally benchmark modeling parameters - derived based on internal data and the impact of outputs, by region, product line and institution type. Combined with in-depth knowledge of the structure and dynamic of the financial services sector, this allows us to formulate accurate modelling predictions.

  • 100+ risk, capital and profitability parameter benchmarks, covering time series and organized cross-sectionally
  • Over 300+ behavioral factors tracked for use in scoring, loss severity and profitability models
  • More than $1 trillion in assets modeled
  • Over 1,000+ high severity cyber events – collected from reliable and publicly verifiable sources

Technology Accelerators

End-to-end process management, transformative customer journeys and processes with automation, digitization, advanced analytics, and design thinking. Acceleration tools used for rapid prototyping, piloting, sandbox implementation and application customization.

  • World-class, user interfaces designed with data upload options that include CSV files and ETL
  • Flexible, cloud-enabled delivery options, affordable subscription licensing
  • Dashboard design with the same rigor as model and process design
  • API integration

Content Research

Ground-breaking research organized by domain: Finance, Treasury, Risk, Profitability and Technology topics.

  • Dedicated program for cyber risk data collection and taxonomy, in collaboration with Global Risk Institute and Canadian Cyber Threat Exchange
  • Dedicated Featured Insights and Webinar teams

Expert Advice

Pre-eminent domain expertise in measurement, management and optimization techniques by leading developers of enhanced methodologies and practices – this is driven by our whole firm being 100% dedicated to Financial Services which focuses all our effort on issues that are critical to our clients in this industry.

  • Engagements staffed with former bankers, consultants, quants and industry's leading experts
BankingBook Analytics is a GDPR compliant institution and is also in the process of receiving ISO 27001 certification.


Management

Sohail Farooq

Chief Executive Officer and Founder

Sohail Farooq

Chief Executive Officer and Founder

Based on a vision of pushing the cutting edge of advanced analytics to guide transformations and boost the effectiveness of strategic decision making, Sohail founded BBA - BankingBook Analytics in 2018. Recognized as a customer-oriented, results-driven business leader, his focus is on the development of domain expertise and the growth of the firm. Throughout his 20+ year career, Sohail has worked to adapt technology for the development of finance, risk and treasury functions at financial services organizations. He is passionate about helping small to mid-sized financial institutions close the technology gap. Prior to founding BBA, Sohail led and managed Toronto-based Nexx Consultants - a specialist risk and capital management advisory firm. Before Nexx, Sohail worked as Principal with Oliver Wyman and Sr. Director with Moody's Analytics. Sohail holds a M.Sc. in Quantitative Finance from Frankfurt School of Finance and Management, and a M.B.A. in Finance from Dalhousie University.

Andrew (Andy) Poprawa

Senior Advisor

Andrew (Andy) Poprawa

Senior Advisor

Andy has extensive experience in the financial services industry gained over the last four decades - covering regulatory, supervision and financial risk management themes. Andy advises BBA’s clients on strategy, liquidity planning and capital management. In addition to the last 23 years as the CEO of the Deposit Insurance Corporation of Ontario – the province’s prudential regulator and deposit insurer, he also served as the market conduct regulator of credit unions in Ontario during the early nineties. Having spent 10 years with the Office of the Superintendent of Financial Institutions in various capacities including banking supervision, insurance company oversight and policy development, he has developed an in-depth understanding of the regulatory processes required to maintain confidence in financial institutions. Andy is a Chartered Professional Accountant, Chartered Accountant and a former auditor with an international accounting firm. He is also a Certified Government Financial Manager and received his Bachelor of Commerce degree from the University of Toronto. He also serves on the Institute of Corporate Directors (ICD) Ontario Chapter Executive and has served on the Conference Board of Canada’s Advisory Committee on Governance. Andy is a founder and immediate past Chair of the International Credit Union Regulators Network and past Chair of the Credit Union Prudential Supervisors Association in Canada.

Paola Saad

Chief Commercial Officer

Paola Saad

Chief Commercial Officer

Paola Saad is a dynamic international business development professional, with almost 20 years experience leading international trade missions and events. As president of Mandala Group, her International trade facilitation company, she has hosted international corporations, civic groups, foreign dignitaries and high-level government agencies around the world. A former director on the Board of the United Nations Association in Canada, Toronto Region; a board member and past president of Grupo Brasil, the Brazilian Association in Ontario; and past-president of the Brazil-Canada Chamber of Commerce (BCCC) and current Executive Committee member and Chair of the Trade & Investment Committee; as well as Chair of the Centennial College Program Advisory Committee for International Business (PAC) and Advisor at GiET Foundation; Paola is a recipient of "Brazilian Woman in Power", a joint award from the Canadian Federal Government & Ontario Provincial Government, and a ConCid Brazilian Citizenship Council award for contributions to the Brazilian Community in Toronto. Paola holds an MBA in Marketing from the University of Liverpool, UK; a Post-graduate Specialization in Public Relations from Ryerson University; and an Honors B.A. in Economics from the University of Toronto.

David Gong

Chief Operating Officer

David Gong

Chief Operating Officer

David, in his 14+ year career, has covered a large scope of the Finance and Financial Technology industries within North America. Prior to joining BBA, David assisted clients by leading engagements in order to solve their financial services risk, regulatory and technology needs, both in the capacity of an independent consultancy, as well as being a part of EY. David started off his career in 2004 in New York, joining JPMorganChase before switching to roles at SunGard (Now FIS) and Openlink Financial, two large Financial Technology companies, in 2012. David holds a MMF in Mathematical Finance from the University of Toronto and a BCom in Economics & Finance from McGill University. He is also a CFA Charterholder.